When CelebriGum started last summer, the gum was an unknown. It was thrilled to have a gig at all, and couldn't have been more modest and cooperative.
Those were the days.
Fast forward a year. It's contract renewal time for the world's most famous piece of old gum, and it knows it's got me over a barrel. Big pay raise, more days off, a private trailer, a cut of the merchandising…yes, sure, of course. But the real diva behavior is the gum's demand that in a certain percentage of the pictures, it must be in focus rather than the celebrity.
Sorry, Mark. I had no choice.










