Sunday, July 10, 2011
Nice cufflinks, Tom!
Yes, Oscar winner Tom Hanks is wearing sterling silver replicas of the gum. Tiffany & Co. recently approached me to propose a merchandising tie-in, and I immediately said yes to their elegant design. Since introducing them in June, Tiffany has sold 857 pairs of CelebriGum cufflinks!*
*Figure includes 500 pairs sold to Newt Gingrich.