Monday, January 16, 2012
Tom Cruise arrives at the Ed Sullivan Theater to film the CelebriGum Super Bowl commercial, which will air during the second quarter of the game on February 5th.
I paid NBC $3.5 million for the 30 second spot, plus about a million more to hire Tom and shoot the commercial. It now occurs to me that this may have been a terrible idea, since CelebriGum doesn't sell anything.
Oh well. Live and learn.
COMPLETELY SERIOUS P.S.: During halftime of the Super Bowl, I will reveal the answer to the question that has been asked ever since the dawn of CelebriGum: who chewed the gum? I thought it would be a mystery forever, but new information recently came to light, and it checks out. Watch this space.